Good Ground Food Pantry – Branding and Identity

Good Ground Pantry is an emergency food pantry located in St. Louis Missouri, providing groceries to approximately 3000 clients a year. Good Ground needed a logo and brand identity to create promotional materials, and to establish a consistent and familiar image for its clients.
With a team of 6 students working on the project, our first goal was defining a logo - we presented a range of typographic approaches to the client. After refining the approaches, we are currently creating promotional samples and color palletes to refine the final indentity. Project is ongoing.